Social media holds more sway over millennials than Gen Z

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

The generation that piloted social media is still buying into it. In the US, 58% of millennials said social media is an important information source when making shopping decisions. Half of Gen Zers agreed, while just 12% of baby boomers said their shopping is significantly influenced by social media.