Smartphone users in the US are installing and using fewer apps than they did during the height of the pandemic, but in a greater variety of categories. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods.
4 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? A breakdown of our forecast on consumer app usage and spending on in-app purchases (IAPs), and what it means for marketers.
KEY STAT: IAP spending has nearly doubled since 2019.
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