The trend: Mobile commerce is driving a growing share of retail ecommerce orders.
Shifting roles: Consumers aren’t shopping with smartphones and tablets for convenience alone; mobile devices also provide more utility than computers throughout consumers’ shopping journeys.
We expect retail mcommerce sales to account for 43.4% of total retail ecommerce sales in 2023, up from 41.8% in 2022.
Why it matters: Consumers’ increased use of mobile devices to shop underscores the imperative for retailers and online marketplaces to create well-designed, easy-to-use experiences for both their mobile websites and apps.
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