Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Mobile payment providers push for adoption across markets

A global rise in mobile payments holds true in the mature UK, Canadian, and Chinese markets, where near-universal smartphone and banking penetration make mobile payments accessible to large swaths of consumers. However, growth rates vary in each market, which is pushing providers to get creative in attracting new users and increasing engagement. At the same time, they must contend with shifting consumer habits, changing regulations, and mounting competition.

In the UK, we forecast mobile proximity payment adoption will rise from around one-fifth this year to nearly a quarter in 2025. And adoption of mobile peer-to-peer (P2P) payments (which are typically housed in banking apps) will increase from about one-third to just under 40% in the same period as the sector saturates smartphone banking users. Wallet providers are working to pull UK consumers from contactless physical card payments and cement users who moved away from cash during the pandemic.

In Canada, mobile proximity payment adoption will tick up from 25.1% this year to 28.1% through 2025. Mobile P2P adoption—also often bank-based—will grow from just under a third of Canadian consumers this year to 36.0% in 2025. In a market where customers love existing payment methods, including contactless physical cards and dominant Interac e-Transfer, mobile wallet operators are attempting to lure customers with fresh use cases.

And in China, mobile proximity and mobile P2P adoption are on near-identical trajectories, inching up from just over 6 in 10 users this year to around two-thirds in 2025. An Alipay-WeChat Pay duopoly has made mobile payments the country’s top payment method, especially in urban areas.