Nearly two years since the launch of iOS 14.5, mobile advertisers are beginning to adjust to its measurement challenges. But they have a new option in Apple, which is using its data-tracking power to expand its advertising platform. At the same time, smartphones will deepen their role as a remote control for the home and the second screen for out-of-home (OOH) via augmented reality (AR).
Numerous platforms “anchor” AR experiences to exact locations or points of interest. Niantic’s Pokémon Go introduced location anchoring to a wider audience with Pokéstops, which let businesses sponsor exact locations in the real world. Now, many platforms have joined Niantic and released their own sophisticated AR-anchoring tools, including:
Pandemic-fueled growth of QR codes has made AR in OOH more accessible. QR codes make it easy for smartphone users to launch AR experiences by pointing their phone at a digital out-of-home (DOOH) screen or billboard.
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.
Insights from industry and company leaders.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
11 Times SquareNew York, NY 100361-800-405-0844