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Mobile Trends to Watch in 2024

GenAI, Foldables, and App Innovations Will Boost Advertising and Commerce Growth

About This Report
Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.
Table of Contents

Despite a decline in smartphone shipments in 2023, mobile ecosystems will thrive in 2024 thanks to innovations in mcommerce and device form-factors. Advertising will continue to drive app monetization as consumers spend more time on their favorite apps. And generative AI (genAI) will maintain its disruptive track, fundamentally transforming search and virtual assistants.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Mobile apps still drive advertising growth
  2. GenAI will reinvigorate voice assistants
  1. US mcommerce growth will stay strong due to innovations coming from China
  2. Foldable phones will finally break through in the US
  1. Sources
  2. Media Gallery


Yoram Wurmser


Chris Keating
Director, Research
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