The bigger picture: Broader internet access, including for consumers in more remote areas, has allowed consumers in Latin America to make purchases any time, anywhere from their mobile devices. The rise in mcommerce will be one of the main drivers of future retail ecommerce growth.
- For marketers in Latin America, mcommerce is rapidly gaining share. It's also making up a larger portion of retailers’ bottom lines in the region and becoming an integral part of their go-to-market strategies and investments.
- These double-digit gains will continue through the end of the forecast period in 2025. Argentina and Mexico will be the only two countries whose retail mcommerce markets will see growth taper off into the single digits in 2024 and 2025.
Insider Intelligence subscribers can learn more about retail ecommerce trends in Latin America by reading our July reports: