Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Mobile World Congress highlights the fractured smartphone ecosystem

The news: Mobile World Congress (MWC) kicks off this week in Barcelona, Spain, and upstart Chinese smartphone brands are expected to push the envelope in innovation and new form factors, per The Verge.

The contrasting global smartphone market: North America is caught in the thrall of the Apple and Google smartphone duopoly that is focused on handsets but extends across ecosystems including wearables, fitness, entertainment, and mobile payments.

The rest of the world, however, will be getting a glimpse of future devices at MWC that might never make their way to the US and Canada, mostly due to geopolitical embargoes.

What’s coming at MWC 2023: Chinese smartphone companies are finding limelight in the void left by LG, HTC, Nokia, Qualcomm, and other brands that have either folded or opted to hold their own events.

  • Honor is launching Honor Magic VS foldable for international markets.
  • Xiaomi will launch its Xiaomi 13 Series.
  • Realme will reveal Realme GT3.
  • Oppo’s sister company OnePlus will show its OnePlus 11 flagship.
  • Lenovo might announce the ThinkPhone by Motorola’s wider European availability.
  • TCL is showcasing its NXTPAPER 2-in-1 laptop featuring an innovative paper-like color display, as well as its RayNeo X2 AR glasses. 

Our take: Smartphone makers can take risks and showcase unusual designs and innovation at Mobile World Congress, which could help expansion across non-North American countries or regions with strict bans.

Despite the fragmented nature of the global smartphone market, Europe’s carriers and consumers are starved for choice, innovation, and new form factors, especially after pandemic-related delays.