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Modern Card Issuers

How These Upstarts’ API-Based Solutions Are Shaking Up Issuer Processing

About This Report
Powered by cloud-based APIs, modern card issuing leapfrogs traditional issuer processing to help non-financial services companies launch and customize card programs. Here’s where their offerings will be most disruptive.
Table of Contents

Report Snapshot

Modern card issuers are turbocharging the issuer processor space by offering API-based, customizable card solutions for non-financial services companies. Mobile payment services, ecommerce marketplaces, and the gig economy are in their sights—along with $17.12 billion in issuer processing revenues.

Key Question: How are modern card issuers growing within the issuer processing space?

KEY STAT: Modern card issuers Marqeta and SoFi have quickly carved out a 6.2% revenue niche among six key issuer processors—and they are poised to grow that share further as digital card issuance gains steam.

Here’s what’s in the full report


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Reliable data in simple displays for presentations and quick decision making.

4expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Report Snapshot
    2. Modern card issuance has revolutionized card issuing, providing enormous embedded-payments opportunity.
    3. Modern card issuing puts $17 billion in revenues in play.
    4. Modern card issuers can help gig economy platforms better meet workers’ needs.
    1. Modern card issuers will grow alongside mobile payment services transaction value.
    2. Marketplace sellers are a growing $600 billion opportunity ripe for modern card issuing solutions.
    3. What does it all mean for incumbent issuers and issuer processors?
    4. Insider Intelligence Interviews
    1. Sources
    2. Media Gallery

    Interviewed for This Report

    Julio Gomez
    Industry Evangelist and Thought Leadership
    Interviewed April 6, 2023
    Rachel Huber
    Market Intelligence Lead
    Interviewed April 12, 2023
    Amit Parikh
    Green Dot
    Executive Vice President, Banking Platform Services
    Interviewed March 29, 2023
    Jody Soldo
    Director of Business Operations
    Interviewed April 6, 2023

    First Published on May 22, 2023


    Grace Broadbent, David Morris


    Eleni Digalaki
    Principal Analyst
    Melissa Rosenberg
    Senior Researcher
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