Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

More Consumers Are Turning to Digital Payment Plans, Even for Low-Cost Items

And many retailers are going after this budget-conscious group

Consumers are becoming more cognizant of their spending, even considering financing high-ticket purchases to avoid spending all their money in one transaction.

According to data from CivicScience, adoption of digital interest-free payment programs—like Affirm, Afterpay and Sezzle—has grown gradually in the past year, from 24% in Q1 2019 to 30% in Q3 2019 among US internet users.

Consumers may turn to these alternative credit solutions to purchase a luxury handbag or new sofa, but not everyone is using digital installment plans solely for big-ticket items.

“That's a common misperception,” said Paul Paradis, co-founder and chief revenue officer of Sezzle, an ecommerce payment platform. “Our average order value is right around $80, which is a lot lower than most people think it is.”

“That points to this being an alternative to credit cards,” he said. “This is the everyday kind of purchase that many Americans make with a credit card, and this group just doesn't have them or doesn't want to use them.”

Younger consumers are more open to payment plans, according to separate data from the CivicScience. Roughly 28% of US internet users ages 18 to 24 expressed interest in using the service for low-priced items. Slightly more respondents ages 25 to 34 agreed.

Overall, the study found that interest in paying for low-priced items over time was low, but that will likely change within the next 12 to 18 months as more retailers offer the service on their sites.

“We're now working with over 7,500 retailers, and we're processing north of 15% share of checkout volume at those retailers,” Paradis said.

“That just sums up how much demand there is for this kind of a payment solution and how disruptive it [can] be in the US over the next two, three years,” he added.