Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Fewer US financial institutions are willing to offer student loans

Article |
 Dec 8, 2023

Black Friday, Cyber Monday sales fell below our June forecast

Article |
 Dec 8, 2023

Amazon and IPG Mediabrands strike a three-year video advertising deal

Article |
 Dec 8, 2023

3 ad channels bolstering the growth of the US ad market

Article |
 Dec 8, 2023

Despite a reduction in ad inventory, the market for TV and CTV ad spending will grow by billions

Article |
 Dec 8, 2023

Quick-service dining thrives during the holiday rush: Here’s how to make the most of it | Sponsored Content

This article was contributed by Attain.
Article |
 Dec 8, 2023

Programmatic ad spend has gotten more diverse and mobile-dominated

Article |
 Dec 7, 2023

Holiday season check-in: How Q4 is going and what that means for the rest of the year

Article |
 Dec 7, 2023

People are watching longer TikToks. What does that mean for competition with YouTube?

Article |
 Dec 7, 2023

How deal-seeking, digital grocery shopping, and other 2023 trends shaped ecommerce in 5 charts

Article |
 Dec 7, 2023
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →

Many US Adults Plan to Keep Digital Subscriptions They Started in March

Article by Alicia Phaneuf  |  Sep 22, 2020
Download
Many US Adults Plan to Keep Digital Subscriptions They Started in March
Share
Topics
Digital Music
United States

Subscription services are still holding strong amid the pandemic. According to an April 2020 survey from The Harris Poll, many US adults said they plan to keep their music subscriptions (72%), exercise/fitness/wellness subscriptions (64%), and digital learning subscriptions (54%).

Digital Service Subscriptions that US Adults Plan to Keep vs. Discontinue After the Coronavirus Pandemic Ends, by Type , April 2020 (% of respondents in each group)
E-Mail ChartDownload

News outlets are also seeing success, as 58% of US adults cited that they will maintain their subscription post-pandemic. The New York Times gained 669,000 digital subscribers in Q2 2020—pushing digital revenues into the majority for the first time, per our recent Mobile App Monetization 2020 report.

Read More

eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.