Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past webinars and other events.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

More users are trying Bing thanks to its GPT-4 integration, but they haven’t made a permanent switch

As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior.

  • Bing has captured more traffic. On March 8, Microsoft announced Bing had surpassed 100 million daily active users worldwide. The new Bing made its public debut shortly thereafter, and since then, its US site visits have spiked. But growth hasn’t been consistent, and it remains to be seen whether a critical mass of users will adopt Bing in the long run.
  • Google has lost a little traffic. With no fewer than 460 million visits per day from US users between November 2022 and early May 2023, it still dwarfs Bing, which peaked at 13.8 million daily visits during the same period, per Similarweb. But responses to its chatbot, Bard—which opened for public access on May 10—have been generally negative, and it’s unclear how long users will have to wait for generative AI to be integrated into Google Search. If Google can’t recover from its AI fumbles, its site traffic might continue to slowly erode.
  • ChatGPT itself is also winning a lot more traffic. But it started from zero, and it’s much more than a search engine. We expect it will continue its upward trajectory as consumer awareness spreads and more businesses integrate AI tools into their daily workflows.

Other search players, including Neeva, Brave, DuckDuckGo, Yelp, and Baidu, have also thrown their hats in the ring with AI-assisted products.