Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Most health systems plan to escalate their interoperability investments in 2023

The news: Most health system executives plan to ramp up their investments in interoperability solutions and services this year, according to Health Gorilla’s 2023 State of Interoperability report.

The key findings: 55% of C-level executives at prominent health systems said they plan to spend 5% to 20% more on interoperability products and services in 2023 than they did last year.

  • 43% said they plan to invest about the same in interoperability year-over-year.
  • Not a single respondent forecasted less YoY spending on interoperability-related initiatives.

What do interoperability investments entail? Interoperability is a broad term. In this context, we’re referring to investments in solutions and services that:

  1. Improve providers’ ability to access and exchange health data from disparate tech systems.
  2. Make it easier for patients to digitally retrieve their medical information.

Why is the healthcare ecosystem so fragmented? Electronic health record (EHR) vendors have “trapped” data in their tech systems, making it difficult for physicians to access patient information housed in different products.

Another factor is that patients aren’t in control of their own data. When they ask for a copy of their medical records, hospitals and clinics typically make the process time-consuming and expensive. This prevents patients from bringing critical information like lab tests or medications to a new provider.

“The feds are making me do it”: Government-induced pressure is being put on stakeholders to make health data more transparent and accessible.

An information-blocking regulation inside the 21st Century Cures Act requires EHR vendors to unlock data in their systems so providers and patients can easily access it.

  • The rule also prevents hospitals and clinics from interfering with patients’ rights to retrieve their health data upon request.
  • As of October 2022, the regulation applies to all health data, with few exceptions. Violators will be penalized on a case-by-case basis.

There are now ample market opportunities for startups and tech companies to create solutions that help EHR vendors and healthcare providers comply with new regulations. In 2021—the year the regulation first went into effect—VC funding for interoperability and health data infrastructure startups reached $2.2 billion, approximately tripling 2021’s total, per May 2022 data from Rock Health.

Health systems and EHR companies are turning to cloud-based offerings from Big Tech players—including Google Cloud, Amazon Web Services, and Microsoft Cloud for Healthcare—for data storage, management, exchange, and remote access. They’re also partnering with third-party apps and platforms—including Apple—that enable consumers to access and download their data as they choose.

Go deeper with “The Still Unconnected Healthcare System” report to get more details on how providers and tech companies are strategizing to connect disparate sources of patient data.

This article originally appeared in Insider Intelligence's Digital Health Briefing—a daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.