Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Most of GM’s 58,000 US salaried employees get cash-to-quit offer letter amid EV shift

The news: GM wants to part ways with tens of thousands of workers without having to lay them off as part of its shift to EVs.

  • CEO Mary Barra sent a letter to a majority of GM’s US-based salaried employees offering to buy out their jobs as part of a voluntary severance program, per The Verge.
  • Roughly 60% of GM’s 58,000 US salaried employees are based in Michigan, per MLive.

A heavy EV lift: Despite earning $14.5 billion income in 2022—it’s highest earnings year ever—GM expects it’ll have to bleed $35 billion to make its EV venture profitable by 2025 amid tight competition, per The Verge.

The employment outlook: GM wants to avoid a PR backlash that would accompany laying off most of its salaried employees.

  • Nudging employees out the door stands in contrast with an overall US job market that’s showing resilience despite interest rate hikes. Employers added 311,000 jobs in February, per The Wall Street Journal.
  • Higher interest rates and persistent inflation could put a damper on EV sales this year, which might mean more budget cuts ahead.
  • While some of the US job growth is in the auto industry, white-collar workers who lack high-tech skills might have a tougher time finding new roles compared to their blue-collar counterparts.
  • Longer term, we can expect to see the auto industry embrace more automation, which could curtail job prospects for both blue- and white-collar workers.

This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.