Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Most Video Streaming Happens on TV Sets

Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.

But when people watch longer episodic or live content, they tend do it through TVs. In a March 2019 survey of 1,000 US internet users ages 18 to 66 conducted by market research company Attest, TV was by far the most frequently used to device to stream video. Nearly two-thirds of respondents said they use TV the most for streaming.

Digital video analytics company Conviva also found TVs to be the go-to streaming device. Conviva tracked viewing behavior across 250 over-the-top (OTT) apps worldwide in Q2 2019 and found that 56% of the time spent viewing this content happened on CTVs. Less than one-quarter of the streaming happened on mobile.

While TVs are the go-to streaming device for most users, a fair share of video streaming happens on mobile. Conviva found that 23% of time spent viewing OTT content was on mobile.

The mobile-centric streaming service Quibi will test users’ appetite for mobile video viewing when it launches in spring 2020. Quibi backers are hoping to have better luck than Verizon's mobile streaming service Go90, which shut down in July 2018.

Not sure if your company subscribes? You can find out here.