People still spend more time with TV than they do with digital video, a broad category that spans various devices and types of content—but the gap is shrinking.

We are seeing a massive rise in the universe of cord-cutters and cord-nevers. By 2024, eMarketer predicts that non-pay TV households will exceed linear pay TV households for the first time.

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what’s in store for TV and video advertisers as time spent shifts, audience measurement evolves, and more.

If not a a subscriber to Insider Intelligence, download this complimentary “Multiscreen Measurement & Audience Trends” Roundup here to learn:

• How to plan your media budget based on multiscreen consumption by device and viewership
• Why standardization remains a pain point for TV and video advertisers
• Audience measurement shortcomings you need to know
• A future vision for TV ad measurement and what you need to prepare