As the new CEO of Twitter, Linda Yaccarino will have her hands full from day one. The former chairman of global advertising and partnerships at NBCUniversal must walk a fine line between reviving the ad business and supporting Elon Musk’s vision for the platform.
Key Question: Can Linda Yaccarino turn Twitter’s cratering ad business around?
KEY STAT: In March, we predicted that Twitter’s worldwide ad revenues would plummet by 27.9% in 2023, largely due to issues caused or exacerbated by Musk.
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