The news: NBCUniversal is making significant advertising plays across streaming, connected devices, and linear TV as advertisers and networks struggle to implement new ad solutions.
How we got here: When Nielsen’s accreditation status came under scrutiny last year, NBCU acted fast to develop its own competing solutions.
Linear TV’s comeback: The opportunity for new ad solutions in linear TV isn’t insignificant. Linear TV ad spending will reach a peak of $68.35 billion this year.
Peacock’s role: Peacock has been a weak spot for NBCU since its launch. The service frequently lags far behind its competitors, and its losses totaled $456 million, per NBCU’s most recent quarterly earnings. But the service is also beginning to turn a corner.
Looking forward: NBCU’s progress in linear TV ad solutions, hardware, and its streaming turnaround could be a sign that the industry is beginning to find new standards.
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