The data: Nearly two-thirds (63.4%) of US adults have used an app for a health-related purpose in the last 12 months, according to a recent survey from Insider Intelligence.
Comparing two surveys on mobile health app usage: Insider Intelligence’s December 2022 survey of 1,470 US adults and Morning Consult’s January 2023 questionnaire of 2,201 adults revealed similar findings about health apps.
We see three drivers explaining the recent growth:
Our take: Consumers are mostly turning to free or low-cost health apps to meet specific goals related to fitness, diet, and weight loss. Mental health apps are also popular, but among a smaller patient pool. With so many options readily available, developers and marketers will need to show consumers how their health app delivers unique value.
This article originally appeared in Insider Intelligence's Digital Health Briefing—a daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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