The news: As Netflix recently announced measures to crack down on password sharing, new research points to the impact this effort could have on the platform and the streaming world at large.
Sizing up the problem: How widespread is password sharing? Estimates vary as to the exact number of subscribers who do this.
More on this: The time2play study also revealed:
Passwords & pricing: Analysts say Netflix could add $1.6 billion in revenue per year by charging password-sharers additional fees, per Variety.
The elephant in the room: If password-sharing is a sign of price sensitivity, is an ad-supported tier in the offing?
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