The news: In a move to expand its offering, Netflix will livestream the annual Screen Actors Guild (SAG) Awards from 2024. This year's SAG Awards, to be held on February 26, will be streamed on Netflix's YouTube channel; next year, it will be available to subscribers on the streaming platform itself.
What it means: This move is part of the streaming leader’s continued exploration of bringing live programming to its service as it experiments with live broadcasting, including possibly bringing live sports to the platform. The company's first event to stream live globally will be Chris Rock's March 4 special.
Our take: Netflix is undoubtedly moving toward live streaming, which poses a direct threat to broadcasters.
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