Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Netflix stock plummets due to Q1 subscriber exodus, price hikes

The news: Netflix shares cratered in the wake of a massive subscriber loss, its first in more than a decade. The company posted a Q1 loss of 200,000 subscribers on Tuesday and projected it would lose 2 million subscribers in the current Q2, per Variety.

  • To get back on track, Netflix said it will look to convert password sharers to payers and is exploring a lower-priced subscription with ads.

No chill: Netflix once stood alone in the streaming video segment but now has to compete with the likes of Amazon, Disney, Hulu, Apple TV+, and other networks now offering subscription-based “Plus” services.

  • Netflix co-CEO Reed Hastings blamed the dwindling subscriber numbers on “great competition” and cited more than 100 million households that are sharing passwords without paying for extra accounts.
  • Netflix shares have shed more than 60% of their value over the last six months, per Variety.
  • Many popular movies and rewatchable shows are no longer on Netflix. In context, “Friends” and “The Office" both left the platform in 2021. Similarly, Marvel Studios’ blockbuster movies and TV shows are all now on rival streaming service Disney+.
  • Netflix, which has 221.6 million subscribers per Bloomberg, increased its prices in January for the first time since 2020. The standard plan now costs $15.49 per month (up from $13.99), making it more expensive than HBO Max’s ad-free tier or bundling Disney+, Hulu (ad-supported), and ESPN+.

Changing channels: Netflix’s downturn is reflective of technology services facing an expected cooldown after pandemic-fueled spikes in subscribers and users.

  • Similar stay-at-home stocks like Etsy, Zoom, and DocuSign have also suffered losses of 38% to 51% in value in recent months as they try to recover the robust usage they enjoyed during COVID-19 lockdowns.
  • Netflix’s strength is as a technology innovator, and it enjoyed early success by refining its algorithm to optimize the user experience.
  • Netflix could further alienate subscribers by charging extra for shared passwords, or by offering ad-supported tiers at a time when consumers have no shortage of other streaming services to choose from.