Netflix’s lead in viewership over other services isn’t as large as it once was. But Netflix is still streaming’s king.
It’s the only subscription streaming video service that will reach more than half of the US population through the end of our forecast period in 2026. Three others (Amazon Prime Video, Hulu, and Disney+) will each be watched by at least 40% of the US population by the end of 2026, but none will quite reach Netflix’s market share.