Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

New CPT codes for digital therapies could sway wary physicians to prescribe more DTx apps

The news: Switzerland-based University of Auckland and digital therapeutics (DTx) company MindMaze announced a new interventional study (ESPRESSo).

  • The study will evaluate the effectiveness of MindMaze’s MindPod solution in helping stroke patients recover movement.
  • The trial will also test the effectiveness of MindMaze’s tool that makes predictions about stroke recovery. It’s already used in New Zealand, but MindMaze is currently validating the tool for use in the US.

More on MindMaze: It delivers FDA and CE mark-approved VR-based game therapies to patients with neurological conditions (like acute stroke, Parkinson's, multiple sclerosis, Alzheimer’s, and traumatic brain injury).

  • In February, the DTx company scored $105 million in financing to commercialize its products and expand its global partnerships.
  • It has partnerships with notable healthcare providers like Mount Sinai, UCSF, and Johns Hopkins.

Last year, MindMaze began collaborating with the American Hospital Association (AHA)—which encompasses 90% of US hospitals and health systems.

  • In November, the AMA granted MindMaze Current Procedural Terminology (CPT) Category III codes.
  • CPT codes that are assigned to every procedure or device a physician uses to treat a patient.
  • That means starting this July, healthcare providers will be able to submit claims with a code specifically describing the services provided by MindMotion (MindMaze’s tele-neurorehabilitation platform).

The problem: There aren’t many CPT codes associated with digital therapies. If the AMA creates more, doctors could be even more inclined to recommend digital treatments.

  • Only 45% of physicians say they’re “somewhat likely” to prescribe digital therapeutics, according to a February 2022 Cowen & Company Survey.
  • Making reimbursement pathways easier (through more CPT codes) could get skeptical physicians to try out digital therapies.
  • MindMaze’s new CPT codes are good news for other DTx developers. That means the AMA is likely open to rolling out new codes for other DTx vendors, too.
  • In fact, last year, Happify Health told Insider Intelligence it plans to meet with the AMA to advocate for more digital therapy codes, including codes for gathering patient data or for in-app virtual check-ins.