Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

New housing-cost-splitting app adds depth to NatWest’s product suite

The news: NatWest is launching Housemate, an app that helps roommates manage communal bills, to customers across the UK.

  • Eligible users will be able to track shared living expenses within the app, and are afforded an efficient way to pay off outstanding bills.
  • The app will also use Open Banking technology to allow customers to link their current accounts to the app, and share transaction information with NatWest’s data partner, Experian—potentially helping users build out their credit history.

Supporting data: NatWest’s new survey of over 1,500 people across the UK suggests the new app would be welcomed by those living in shared rental accommodations. Its findings include:

  • 45% of renters living in a shared space find it uncomfortable to remind roommates to pay their share of a bill.
  • 48% feel awkward when a roommate starts missing payments.
  • 46% of those sharing a space with others describe themselves as the sole roommate who controls and organizes bills, collects money, and sends out reminders.
  • 20% of renters with roommates worry renting impedes their ability to increase their credit score.

The app could help the bank boost adoption and loyalty among a younger demographic.

  • NatWest isn’t the first financial institution to offer a bill-splitting feature—Starling and Revolut have rolled out their own in recent years. But its specific focus on helping roommates handle shared finances is unique.
  • UK teens and adults from the Gen Z demographic (ages 12-23) still overwhelmingly prefer traditional banks to their digital-only challengers, according to a May 2021 Marqeta report.
  • Providing a targeted solution to those living in shared rental accommodations at university, or the starting line of their careers—something NatWest’s Chief Digital Information Officer describes as “often necessary” among this cohort—could tap into this trend and establish strong ties to its brand among an important customer base.