As a new bottled water brand on an already crowded shelf, education is essential for creating brand trust. Watch Industry Voices: Spotlight on CPG with Nirvana Water Sciences’ marketing director Alex Matos to hear how the brand’s marketing hinges on teaching the benefits of its infused spring water to prospective consumers.

Watch previous episodes from our Spotlight on CPG series (November 2021):

Cafe Spice’s Sameer Malhotra

White Castle's Lynn Blashford

The Vitamin Shoppe’s Nadina Guglielmetti

Episodes from our Spotlight on D2C series:

SmileDirectClub’s John Sheldon

Clorox’s Jackson Jeyanayagam

Episodes from our Spotlight on Financial Services series:

M&T Bank’s Francesco Lagutaine

Visa’s Frederique Covington Corbett

TD Bank's Lee Lai

Toggle, a Farmers’ Insurance Company's Josh LaRoche

Episodes from our Spotlight on Holiday Preparedness series:

Boston Red Sox's Adam Grossman

Norwegian Cruise Line’s Isis Ruiz

Banana Republic’s Jen Mullen

Guitar Center’s Jeannine D’Addario

Episodes from our Spotlight on Travel series:

Las Vegas Convention and Visitor Authority’s Kate Wik

Hilton’s Amy Martin-Ziegenfuss

Universal Parks & Resorts’ Leah van Zelm

Alaska Airlines’ Natalie Bowman

Episodes from our Spotlight on CPG series (May 2021):

Nestlé USA’s Alicia Enciso

Brenne Whisky's Allison Parc

Crayola’s Victoria Lozano

Procter & Gamble’s Janette Yauch

Episodes from our Spotlight on Retail series:

Banana Republic’s Jen Mullen

Shiseido's Alessio Rossi

Article's Duncan Blair

Mint Mobile’s Aron North

Mack Weldon’s Brian Berger

Episodes from our Spotlight on Women Leaders series:

Kibou's Nell Shapiro

Dickies’ Kathy Hines

Purely Elizabeth’s Elizabeth Stein

Danone’s Sonika Patel

Deloitte’s Suzanne Kounkel