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What’s the No. 1 CTV device in the US?

Article by Sara Lebow  |  Jul 18, 2022
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What’s the No. 1 CTV device in the US?
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Connected TVs
Video-on-Demand (VOD)
Digital Video
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Smart TVs are the most popular connected TV (CTV) device in the US, finding a home in 59% of households with these devices. Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.

Beyond the chart: Across the country, 109.3 million households will use a connected TV this year, accounting for 83.6% of total households, per our estimates. We project the Amazon Fire TV user base will grow as a share of CTV users and top 50% in 2026, while smart TV’s share will hover around 60% over the next few years.

Share of US Households with Connected TV (CTV), by Device, Feb 2022 (% of total)
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