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The number Americans who use smart appliances will double from 2020 to 2025

The forecast: The percentage of US internet users who use a smart appliance will increase from 10.5% in 2021 to 21.0% by 2025.

Smart home appliance user growth will increase through to 2025, as the number of users more than doubles from 30.6 million to 64.0 million from 2020 to 2025.

Smart home appliances include refrigerators, ovens, dishwashers, microwaves, washers, and dryers.

Dive deeper:

  • This growth is twofold, coming from consumers replacing older appliances with newer models (which will be, by default, mainly smart devices), as well as from consumers purchasing new, lower-priced appliances as more manufacturers move into the space and competition heats up.
  • From 2017 to 2025, the number of smart home appliance households will jump from 26.5% of all smart home device households to 51.0%, making up more than half of smart home device households.