Why the number of apps people use is going down while smartphone use goes up

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The average number of smartphone apps used in the US will decrease over the next few years, following a pandemic-driven bump in 2020 that did not change the overall trend. This year, users will access an average of 20.4 apps each month, a figure that will drop to 19.7 in 2026.

Beyond the chart: A decrease in the number of apps used does not translate to a decrease in app use. In fact, average time spent with smartphones is on the rise in the US, up 4.1% from last year for a total of 3 hours and 19 minutes. But users are consolidating time to fewer platforms as apps go super and offer more services in their closed ecosystems.