Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Nvidia’s text-to-image art push could intensify competition in generative AI

The news: Nvidia is entering the text-to-image free-for-all with its eDiff-I artificial intelligence generator in an emerging market for Big Tech conglomerates, per VentureBeat.

Cambrian explosion of AI art generators: One of the biggest tech stories of 2022 is how generative AI has quickly evolved from a fringe application into advanced image generation thanks to the likes of OpenAI’s DALL-E 2, Google’s Imagen, Midjourney, and Stable Diffusion.

How it works: These tools use a vast collection of data image supersets to generate AI-created images, graphics, photos, and even short videos based on a string of text descriptions. 

AI-generated art has taken various industries by storm, but the caveat is that this is very nascent technology that could be a legal and ethical minefield.

  • Nvidia is combining its expertise in graphics and imaging with eDiff-I’s text-to-image synthesis, which its developers say provides “an instant style transfer and intuitive painting-with-words capabilities.”
  • eDiff-I’s image synthesis pipeline is a combination of three diffusion models — a base model that can synthesize samples of 64 x 64 resolution and two super-resolution stacks that can upsample the images progressively to 256 x 256 and 1024 x 1024 resolution. 
  • “It definitely adds to the complexity of training the model, but doesn’t significantly increase computational complexity in production use,” Scott Stephenson, CEO at Deepgram, told VentureBeat.

Nvidia’s competitive advantage: Most competing AI art generators such as DALL-E 2 and Imagen use only a single encoder such as CLIP or T5. eDiff-I’s architecture uses both encoders in the same model. 

  • This could result in larger AI-generated images that use less processing power. eDiff-I also produces higher-resolution images thanks to an advanced denoising algorithm.
  • Nvidia’s tight integration of hardware, software, apps like Canvas, and plugins for industry tools like Adobe’s Photoshop, gives it a leg up on the competition.
  • The involvement of a hardware vendor like Nvidia could spur competition from the likes of Samsung, Qualcomm, and Intel, further propelling innovation in the space.

Too fast to regulate: As one of the success stories in technology, generative AI has seen the backing of Big Tech companies like Microsoft, Google, and Amazon.

  • Generative AI is not as capital intensive to develop compared to hardware and software—it can quickly be improved even during a recession. 
  • The sudden ubiquity of the technology can overwhelm regulators studying the ethics and legality of AI-created art. For example, regulators in the UK are struggling to determine how copyright law will address AI art.

Our take: Nvidia’s entry into the generative AI art segment qualifies it as a quickly emerging technology with real-world implications. 

  • Unlike nebulous metaverse-related technologies that seem years away from fruition, expect competition to intensify as companies find myriad ways to productize AI.

This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.

Are you a client? Click here to subscribe.