The news: Omnicom Group, one of the world’s largest advertising companies, announced at Cannes Lions that it’s integrating Google’s generative AI tools into its ad tech system, “Omni,” in what it’s calling the first commercial use of Google’s AI technology.
All systems go: AI had an initially slow adoption in the ad industry over several legal concerns, but now that fear is being pushed aside. Omnicom’s announcement follows another major advertising group’s AI partnership and will pressure the industry to adopt the tech sooner than later.
Our take: Google and Meta bothannounced generative AI advertising tools earlier this year that suggested widespread adoption was ahead. Now, with industry leaders like Omnicom and WPP in their corner, the rest of the industry will feel pressured to begin integrating AI or risk being left behind.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844