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The average B2B organization spends 40% of its marketing budget on live events, but most marketers continue to struggle with proving the value of those events. Did you know that event technology, as part of the marketing tech stack, has the power to unlock the mystery behind event leads and give marketers the insights they need to prove event ROI?

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Patrick Smith, chief marketing officer at Cvent. He discussed why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy.

View the webinar to learn:

• How to run an integrated event marketing program and optimize for success
• How to capture and uncover what attendees are doing at events

PRESENTER

Patrick Smith is the senior vice president and chief marketing officer of Cvent. He is in charge of global marketing, which includes the global development and execution of marketing campaigns and initiatives that deliver coordinated strategies for Cvent’s Event and Hospitality Clouds. He brings more than 20 years of experience developing and managing marketing strategies for enterprise software firms.