Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

In 2022, 19.0 million people will be online sports bettors in the US

The forecast: There will be 19.0 million online sports bettors in the US this year. That's 7.9% of adult US internet users and a 31.0% increase over 2021.

Dig deeper:

  • The Supreme Court struck down the federal ban on sports betting in May 2018. Many states have since legalized online sports betting, but specific regulations vary considerably from state to state. Some states, including California and Texas, still prohibit online sports betting.
  • While we're forecasting through 2023, the future of online sports betting has the potential to vary greatly as the legal landscape changes. This is an emerging market with little historical data to trend from, so it’s possible there will be unexpected volatility over the next couple of years.
  • Legal online sports betting platforms are on the rise: Some of the most popular ones are FanDuel, DraftKings, BetMGM, and Caesars.

Looking ahead: We anticipate strong growth in the number of online sports bettors as states legalize the practice and services continue to spend big bucks on marketing. By year-end 2023, the US will have 23.1 million legal online sports bettors.