Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past webinars and other events.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

OpenAI in hot seat over GPT-4 successor ambitions as Musk, AI experts apply pressure

The news: OpenAI expects that GPT-4.5 will arrive in September or October of this year, per Digital Trends.

Although OpenAI leaders said they haven’t started GPT-5 training yet, Runway CEO Siqi Chen said he’s been told that GPT-5’s training will be completed in December and that OpenAI thinks it will be an artificial general intelligence (AGI).

The king of all marketing tactics: We know that achieving AGI is a focal point for OpenAI. The startup is likely working behind the scenes to build it.

  • From Microsoft’s perspective, those efforts are already underway. It recently described GPT-4 as having “sparks” of AGI in a research paper.
  • With a verbal IQ of 155, according to clinical psychologist Eka Roivainen, GPT-4-powered ChatGPT is an impressive stepping stone to AGI, but it pales in comparison to humans’ dynamic, multi-faceted reasoning skills.
  • We can expect to hear more companies use “AGI” in referencing their products as a tactic to get marketplace attention—after all, why buy a license for a competitor’s product when OpenAI could soon have the crown jewels?

Tech players raise alarm bells: We expect the march toward AGI to continue despite a letter signed by 1,125 people—including those working in the AI field and Elon Musk—who called for a six-month moratorium on developing models more powerful than GPT-4.

  • As of Wednesday morning, OpenAI CEO Sam Altman hadn’t signed the letter, but what’s more relevant is that concerns raised by AI ethicists have been repeatedly dismissed.
  • The letter, which singled out GPT-4, could be viewed as a competitive move by Musk, who has expressed desire to enter the chatbot business, and CEOs from rival AI companies.

What’s next? Companies like OpenAI, Microsoft, Google, and Meta will aggressively push the AI innovation needle this year, making acquisition attempts more likely.

  • Robust government regulation, not letters, will be necessary to prevent broad societal and economic disruption from generative technologies, but lawmakers are showing hesitancy to act—possibly for geopolitical reasons.
  • It’s unlikely that we’ll see a true AGI this year with human-like skills such as common sense, intuition, and multi-sensory complex reasoning skills.
  • Being biological, the human brain’s abilities are based on quantum mechanics. A quantum computer capable of running advanced AI models might be necessary to achieve AGI, which means the technical leap might still be years away.

This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.