Order(s) From Chaos: Controlling Commerce Anarchy | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by Productsup

Find out why businesses currently lack the insight needed to take action against retail complexity and improve their performance. Hear from Krista Betka, US regional sales manager at Publitas, and Chris Holley, global head of partnerships and alliances at Productsup, for a discussion on how to overcome commerce anarchy.

Watch this webinar and learn:

  • What internal and external factors are causing commerce anarchy
  • What impact retail complexity has on brands, retailers, and consumers
  • How companies can take advantage of the chaos and thrive in the competitive commerce landscape


Krista Betka is US regional sales manager at Publitas. After living and working in 40+ countries, Krista has gained a passion for the global connectivity that the tech industry provides. She is now at the forefront of the digital transition as the US regional sales manager at Publitas, a software as a service (SaaS) platform that helps brands publish their catalogs online and inspire their visitors, all while delivering a beautiful, shoppable experience.

Chris Holley is global head of partnerships and alliances at Productsup. With over 30 years of industry experience, Chris’ jobs have run the gamut—from field sales to product management to channel sales and enablement. Chris spent 20 years at IBM software, most recently with Watson Customer Engagement, before joining Productsup in April 2018.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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