The data: As the digital health market matures, it’s being inundated with health apps.
But more apps does not equal more usage: Despite there being more consumer-directed health apps on the market than ever before, consumer usage hasn’t skyrocketed at the same pace.
The challenge: Digital health apps are rife with privacy issues and lack clinical evidence.
What success looks like for digital health apps: Digital health apps that integrate with things like electronic health records, digital pharmacy services, or wearables data may see the most success.
In an ever-changing healthcare landscape, digital solutions are increasingly tangling together to create a more fluid digital health experience for consumers, and data-driven workflows and insights for providers and payers. These three features can be most valuable for patient care, and addressing those can help bring health apps one step closer to the mainstream: 78% of US clinicians say EHRs are important technologies for patient care, and 44% say mobile health apps are, per PwC’s Medical Cost Trend: Behind the Numbers 2022 report.
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