The news: Nielsen’s “State of Play” report found that 64% of respondents desire a bundled streaming option that would let them subscribe to as many or as few services as they like, marking a significant change in consumer attitudes driven by the explosion of streaming competitors.
More on this: The last few years have witnessed the launch of streaming services that have increased the amount of available content significantly, but fractured it across several platforms.
SVOD vs AVOD: Subscription-based video-on-demand (SVOD) services still reign supreme when it comes to streaming despite the explosion of ad-supported video-on-demand (AVOD) options. SVOD accounted for 53% of all streaming time, while AVOD accounted for 25%.
Bundles on the horizon: Bundles are already surfacing in the streaming market, but the few that exist are limited to a specific company’s services and don’t address what appears to be a desire for something much broader.
Why it matters: Demand for a large bundle might only increase as the streaming wars heat up, locking more and more digital content behind platform exclusivity. Streaming services are currently warring over exclusive rights to live sports, Japanese animation, studio films, and more. If users find it difficult to hunt down specific content now, it might only become harder as time goes on.
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