Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Paper Receipt? Yes, Please!

When given the choice between a paper or electronic receipt in a store, most shoppers aren’t interested in going paperless.

More than two-thirds (68%) of US internet users in a recent YouGov Omnibus survey said they would rather receive a physical copy of their receipt when buying something in-store, while 19% favored an electronic copy, sent via email or text message. Very few (8%) said they skip receipts altogether.

Older respondents, perhaps unsurprisingly, were the least interested in electronic receipts. Fully 83% of those 55 and older said they would rather receive a paper receipt, and 74% of 45- to 54-year-olds said the same.

For the most part, younger respondents were less likely to prefer a paper copy, but only around 20% to 25% want to go paperless. For example, 53% of 18- to 24-year-olds like paper receipts, while 21% want receipts sent digitally. Interestingly, 17% of respondents in this age group said they don’t want a receipt of any kind.

According to a September 2017 survey by Brightpearl and Multichannel Merchant, 27% of retailers worldwide offer in-store digital receipts. At the time of the survey, another 27% said they planned to implement digital receipts within the next six to 12 months.

It's worth noting that many consumers would like to be able to return goods without a proof of purchase. Given that paper receipts are often misplaced or simply thrown away, 20.9% of US internet users say they like the idea of a return policy that doesn’t require the original bill of sale, according to a fall 2017 Promocodes survey.