Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Parents Spend More on Back-to-School Supplies When Shopping with Their Kids

Back-to-school shopping is an expense for many parents. According to a recent survey by Citi Retail Services (CRS), they'll shell out roughly $322 per child this year. And those that bring their kid along? They'll fork over even more. 

Of the 1,000 US parent internet users surveyed, nearly a quarter said they would spend between $25 and $50 or more. Meanwhile, 18% said they would dole out $100 or more, and another 18% said they would lay out even more than that. 

Roughly one in five respondents acknowledged they would spend less if their child or their kids didn't come along. 

But despite spending more, many parents also agree that having their child with them makes shopping at least somewhat more effective, meaning they're able to get more or less done in a single trip because their child is able to weigh in. 

CRS' study mirrors a recent one Deloitte conducted in June 2018, which found that parents who start their back-to-school shopping earlier in the summer tend to spend more money overall

Those beginning their back-to-school shopping in early August will spend roughly $473, per Deloitte. And on average, those that started even earlier—prior to July—likely spent around $532.