The forecast: As consumers pivot away from cable and satellite TV, pay TV penetration is declining in Latin America—though at slower rate than in the US.
A deeper dive:
Looking ahead: In 2026, we project Latin America will have more pay TV subscribers at 65.1 million than it did in 2020, when there were 64.6 million subscribers. Still, with the number of total households growing at a faster rate than pay TV households, penetration in Latin America will continue to decline.
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