Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

PayPal brings softPOS to European small businesses through Zettle

The news: PayPal’s small-business point-of-sale (POS) brand, Zettle, launched a software POS (softPOS) solution for merchants in the Netherlands, the UK, and Sweden, per a press release.

Here’s how it works: Tap to Pay with Zettle lets small businesses accept payments from contactless cards and mobile wallets with their Android devices. Merchants need to download the Zettle Go app and sign up for the service through the app or from their PayPal business account. PayPal plans to bring Zettle’s softPOS product to other markets soon.

Why it’s worth watching: SoftPOS lets merchants accept contactless payments with hardware they already own—so they can meet evolving consumer payment habits without additional hardware costs.

  • Digital payments are replacing cash. Last year, the share of POS payments made with cash dropped 5.1% year over year (YoY) in Europe, per FIS, absorbed by cards and other digital payment methods. And 59% of global small businesses said they are already cashless or plan to only accept digital payments within the next two years, per Visa.
  • Contactless transactions are growing more popular. The number of proximity mobile payment users is gaining steam and will hit 1.345 billion globally in 2022—up from 1.277 billion last year, per Insider Intelligence forecasts. The pandemic fueled much of the shift to contactless, and consumers likely won’t shake the habit: 65% of respondents said they’d prefer to use contactless payments as much or more than they currently are, per a 2021 Visa survey.

PayPal’s opportunity: Tap to Pay with Zettle can help PayPal make deeper in-store payments inroads.

PayPal already has a strong online payments presence, but it’s been ramping up efforts to capture more in-person volume as in-store retail revs back up. Non-ecommerce retail sales are expected to account for 84.1% of total retail sales in the EU-5 in 2022, per Insider Intelligence forecasts.

Last year, PayPal partnered with payment processor Euronet to offer PayPal’s QR code payments to in-store customers in Germany and potentially other European markets. But Zettle’s softPOS solution offers a more direct way for PayPal to capture in-person payments and grow its overall transaction volume, which hit $323.0 billion in Q1. Tap to Pay with Zettle can also help PayPal compete with providers like Adyen and SumUp, which both offer similar POS solutions for small businesses.

Go deeper: Check out the “Small-Business Payment Disruptors” report to learn more about how providers are serving small businesses’ point-of-sale needs.