Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

PayPal snags Japan’s Paidy to ramp up its buy now, pay later solutions

The news: PayPal signed an agreement to acquire Japan-based buy now, pay later provider Paidy for an estimated $2.7 billion (JPY300 billion), per a press release.

How Paidy works: Paidy lets customers pay for purchases in monthly installments via bank transfer (no fees) or at a network of convenience stores throughout Japan. The company also has products like short-term installment plan Paidy 3-Pay and Paidy Link, which lets customers connect their mobile wallet to their Paidy account—PayPal was the first wallet to integrate the solution.

PayPal’s opportunities: As Japan’s payments space evolves, PayPal sees a growth pathway through Paidy.

  • Paidy might boost PayPal’s presence in Japan’s payments and BNPL spaces. Despite being a historically cash-heavy society, Japanese consumers embraced digital payments during the pandemic. And the Japanese government has committed to boosting cashless payments penetration to 40%, up from 20% earlier this year. Acquiring Paidy, which has more than 6 million users, lets PayPal push further into Japan’s budding BNPL space and gain an early mover advantage as Japan’s digital transformation takes shape.
  • The Paidy acquisition also opens up cross-selling opportunities for PayPal. PayPal can use Paidy’s existing customers to grow its own user base, which recently hit 403 million. It can also be a pathway to bring offerings like its in-store payments solution Zettle into the Japanese market—helping sustain volume growth, which surged 36% year over year in Q2.

Related content: Check out the PayPal section of The Buy Now Pay Later Report for a deep dive into PayPal’s BNPL service and how it stacks up against incumbent BNPL players.