Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Philadelphia advances toward creating a public bank

The news: The Philadelphia City Council has approved legislation to form a financial entity that could eventually establish a public bank.

  • The council voted 15-1 on March 3, 2022 to set up the Philadelphia Public Financial Authority (PPFA). It’s authorized to make loans but will not accept retail deposits, per legislative documents.
  • The US has only three public banks, per a 2020 feasibility study for the city: in North Dakota, Puerto Rico, and American Samoa.

The PPFA’s structure, at a glance: The authority's existence is permitted under a 1967 Pennsylvania state law.

  • A board of nine voting directors appointed by the mayor will serve staggered terms.
  • The board of directors, in turn, will designate a nine-member policy board whose members must “have a demonstrated understanding both of financial management or oversight,” per the authority’s resolution.
  • The policy board will appoint the PPFA’s executive director, who’ll serve as a nonvoting member of both boards.

The authority doesn’t yet have funding, per American Banker, which reports that this will be partially resolved through the city’s upcoming annual budget.

  • Council member Derek Green, a former banker who introduced the PPFA’s legislation, recently stated in an opinion piece that the authority may count as a Community Development Financial Institution (CDFI), opening up funding sources via the federal Community Reinvestment Act.
  • Green said PPFA staff would be able to explore establishing a public bank.

The rationale: The authority is designed to facilitate capital for underserved businesses and other organizations, such as those run by Black and Latino community members.

  • There are significant racial disparities in local business ownership. Green cited stats showing that 44% of the city's population is Black, but only 6% of businesses with employees in the city are Black-owned. The respective Latino figures are 15% and 4%.
  • Green also pointed out that around 40% of Philadelphia’s minority-owned businesses shuttered due to the pandemic.
  • The feasibility study noted that 88% of businesses in the city’s census tracts classified as low- and moderate-income were not getting loans.
  • The inability to meet existing underwriting requirements was one challenge cited. The study notes that credit cards and other higher-cost funding sources have served as alternatives.
  • The study also pointed to a national trend of biased treatment of Black applicants: National Community Reinvestment Coalition reports show they received more questions than white borrowers with the same or fewer qualifications, and were given fewer details about products.

The Independent Community Bankers of America (ICBA) criticized the authority’s action, American Banker reported, which said the group is generally opposed to public banks.

  • An ICBA representative contended that a public bank won’t be sufficiently independent from the city government. Green argued in the pre-passage opinion piece that it will have enough autonomy.
  • The council said that the authority’s goal isn’t to provide services already offered elsewhere.

The opportunity: Despite the unease caused in the industry by the concept of public-banking services, Philadelphia’s findings regarding underserved businesses suggest that there won’t be much competition between the authority and existing banking players. That concern would be understandable if banks were already serving these businesses to a greater degree than they have been. The PPFA could succeed in its mission if it’s backed by a sustainable mix of financing—which critics of the concept, per reports, have raised as a concern.