The news: Pizza Hut is building out new technologies to improve the customer experience—and reclaim its throne as the delivery king, according to VentureBeat.
More on this: While Pizza Hut was among the first to offer online orders, it’s looking to capture market share by investing in analytics and AI to improve the customer experience, as well as sales.
The opportunity: Globally, the online food delivery industry is a $126.91 billion opportunity, per April 2021 estimates by Research and Markets. Brands with strong name recognition, along with a novel approach to surfacing relevant product recommendations, have an opening to capture more of this rapid-growth market.
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