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Brand Anatomy: How Best Western leveraged loyalty and refined messaging to attract today’s travelers

Audio by Rachel Hasson, Jeremy Goldman  |  Apr 20, 2022
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Brand Anatomy: How Best Western leveraged loyalty and refined messaging to attract today’s travelers
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On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.

US Adults Who Are Members of a Travel Loyalty and Rewards Program, by Demographic, Feb 2022 (% of respondents in each group)
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