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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Brand Anatomy: How Renfro Brands is building a strong and diverse portfolio

Audio by Rachel Hasson, Jeremy Goldman  |  Jan 5, 2022
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Brand Anatomy: How Renfro Brands is building a strong and diverse portfolio
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eMarketer Podcast
United States

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Kadian Langlais, CMO at Renfro Brands, to discuss how the leading sock manufacturer is tackling macroeconomic concerns, the unique challenges of being a steward of multiple brands (Fruit of the Loom, Polo Ralph Lauren, Sperry, Hotsox, and many more), what it’s like to enter the direct-to-consumer arena for the first time, and Renfro’s new corporate social responsibility initiative, Project Footprint.

US Thanksgiving Weekend In-Store and Digital Shoppers, 2019 & 2021 (millions and % change)
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