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Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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 Sep 22, 2023

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Making the case for investing in audio ads in 2024

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How the 3 A’s of advertising are intertwined

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 Sep 20, 2023

Walmart dominates the grocery market. Can it conquer pet services too?

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 Sep 20, 2023

Advertising, reimagined: How CTV is changing ad strategies across the board | Sponsored Content

This article was contributed by MNTN.
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 Sep 20, 2023

Deals drive US adults to sign up for subscription services

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 Sep 20, 2023

Amazon's Thursday Night Football makes record-breaking debut on Prime Video

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 Sep 19, 2023

Klaviyo’s IPO seeks to capitalize on email marketing’s enduring importance

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 Sep 19, 2023
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How much did 'Squid Game' help Netflix, inflated TV ad spending, and a single TV currency

Audio by Rachel Hasson, Ross Benes  |  Nov 2, 2021
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How much did 'Squid Game' help Netflix, inflated TV ad spending, and a single TV currency
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eMarketer Podcast
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On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

What Would US Netflix Subscribers Do if Netflix Offered a Less Expensive Tier with Ads? (% of respondents, June 2021)
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