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The Key Social Trends of 2022: Viral commerce, micro-influencers, and more

Audio by Rachel Hasson, Debra Aho Williamson  |  Jan 11, 2022
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The Key Social Trends of 2022: Viral commerce, micro-influencers, and more
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eMarketer Podcast
United States

On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectations. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

Which Type of Ad/Content on Social Media Is Most Influential in Getting US Adults to Make a Purchase? (% of respondents, Dec 2020)
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