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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing videos

Audio by Ross Benes  |  Apr 7, 2021
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A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing videos
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eMarketer Podcast
United States

On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

US Fans of Select Sports Leagues, by Age, March 2020 (% of respondents in each group)
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