The trend: Podcast adoption is rising, and demand for non-English content is rising alongside it.
The racial makeup of monthly podcast listeners in the US is almost identical to the spread of the population, according to Edison Research data.
Rise of women: Our US podcasting advertising report identifies other changes among podcast listeners.
Why these trends matter: Large advertisers and media companies are becoming more active in podcasts, seeing them as a tool to build brand awareness.
Go further: To learn more about how US marketers are approaching podcast opportunities, read our US Podcasting Advertising 2022 report.
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